Overview

A private university based in North East India partnered with us to strengthen its digital admissions funnel and drive consistent student enquiries for multiple academic programs. The focus was purely performance-led - generating sales-qualified leads that the admissions team could actively convert into enrollments.

The Challenge

The North East education market presents a unique digital challenge. Despite strong academic offerings, the region has lower digital ad maturity, leading to:

• Higher-than-average cost per lead

• Inconsistent lead quality

• Limited familiarity with structured online admission funnels

The goal was to crack efficient lead generation at scale without compromising on lead intent or quality.

Objective

The primary objective was to drive student enquiries for the following programs:

• B.Ed

• Pharmacy (D.Pharm & B.Pharm)

• LLB

• Nursing

• BNYS

• B.Lib

With a secondary focus on improving cost efficiency and lead-to-conversation rates.

Our Performance Approach

Instead of relying on a single lead format, we introduced a multi-campaign performance structure designed for the region’s digital behaviour.

What We Did Differently

• Deployed a combination of Meta lead formats instead of one generic setup

• Introduced Click-to-WhatsApp campaigns to reduce friction and increase intent

• Built a tight follow-up cadence to ensure leads moved quickly from interest to conversation

• Structured the funnel across Top of Funnel acquisition and retargeting, instead of treating all users equally

This allowed us to balance scale, cost control, and lead quality simultaneously.

Channels & Funnel

Channels Managed

• Meta Ads (Facebook & Instagram)

Funnel Focus

• Top of Funnel acquisition

• Retargeting warm and high-intent users

Results

Within a 3-month engagement, the campaign delivered strong performance at scale:

• ₹3.5 Lakhs total ad spend

• 3,903 total leads generated

• Average CPL of ~₹89

• 2,342 sales-qualified leads (SQLs)

• 60% lead-to-SQL qualification rate

• Consistent reach across multiple North East states

This structure enabled the admissions team to work with high-intent, conversation-ready leads, rather than bulk low-quality enquiries.